How would it feel to a company and their teams when the product they have been toiling upon day and night, starts selling out as fast as they are building it, customers are lining up to use the product, revenue is piling up in the company’s accounts and there’s no…


Product in Focus is a series to acknowledge some great products available to us and what improvements or features could be added to them to make them even better.

The fourth application in this series is Shazam.

The app has made it simpler to identify the music playing around you…


With intense competition from companies to grab a significant piece in the market share and their product offerings becoming less differentiated with products trying to solve multiple correlated needs under single applications for their users, the customers are becoming less loyal over the years with the cost of acquiring new…


Getting to know your customers is a task in itself. Once you, as a Product Manager, assume that you’re on top of your user research and what the user is trying to achieve from your digital product- lo, and behold, new technology preferences or even newer customer trends appear.

Product…


Product in Focus is a series to acknowledge some great products available to us and what improvements or features could be added to them to make them even better.

The third application in this series is Splitwise.

The app has made it simpler for people to share expenses with their…


With the global pandemic, the entertainment and media industry has been one of the most impacted ones, with production houses and theatres shutting down, while people quarantined themselves at home.

The business model of BookMyShow, the largest online entertainment ticketing platform, which solely revolved around this industry, bore a massive…


Once the overall strategy for a product is finalised, the real question for Product Managers comes into view: What gets launched first? What needs to be cut off, what features go ahead in the upcoming version? Where and how to make a trade-off? Which stakeholder to listen to? …


Product in Focus is a series to acknowledge some great products available to us and what improvements or features could be added to them to make them even better.

The second application in this series is Goodreads.

Goodreads is an application that allows you to track books you read, write…


While diving deep into the domain of Product Management, it is inevitable to come across Minimum Viable Products and how companies have been successful (or have even failed) while launching the same in the past for their target audience.

But what do we actually mean by an MVP?
To explain…


Most traditional methods of gathering product feedback — such as surveys and customer interviews — require self-reporting from users and are based on their memories and perceptions of using a particular product.

When the product feedback comes only from survey forms or discussions with users about their experiences, companies can…

Ananya Nandan

Product Enthusiast | MBA Grad, IIFT Delhi

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